Digital Advertising File Requirements

  • Still Image Ads
  • Size:
    848px x 480px

    Resolution:
    96dpi

    File Format:
    .jpg

    Colorspace:
    RGB

    Audio:
    None

    Exceptions:
    HWY 99 Massey Tunnel LED: 384px x 192px
    HWY 91 Alex Fraser Bridge LED: 320px x 192px
    West Shore Parks & Rec LED: 512px x 288px
    Black Ball COHO Terminal Video Wall: 2304px x 1360px
    Nanaimo Airport /
    Shefield Express /
    Tourism Victoria Travel Centre /

  • Video / Animated Ads
  • Size:
    848px x 480px

    File Format:
    .avi with DivX compression (version 4, 5 or 6) or .avi with Xvid compression.
    MPEG-2 or Quicktime H.264 may be available on some display controllers - please ask your representative for details.

    Pixel Aspect Ratio:
    1.00

    Frame Rate:
    Up to 30fps

    Audio:
    None

    Exceptions:

    HWY 99 Massey Tunnel LED: 384px x 192px
    HWY 91 Alex Fraser Bridge LED: 320px x 192px
    West Shore Parks & Rec LED: 512px x 288px
    Black Ball COHO Terminal Video Wall: 2304px x 1360px
    Nanaimo Airport /
    Shefield Express /
    Tourism Victoria Travel Centre /

Best Practices | Digital Advertising Design

Simplicity - less is more. One strong message per ad.
Legibility - choose sensible fonts and font sizes, and use contrast to make your copy easy to read.
Call to Action - How can the customer connect with you?

For detailed information on best practices in digital advertising, please see UBC's excellent page on digital advertising principles.

Design Gallery

Still Image Ads

Strong Visuals.
Call to Action.

Simple. Clear Directions.

Clever Copy.
Brand Builder.

Strong Copy. Call to Action.

Legible Text. Call to Action.

Simple Design. Brand Builder.

Simple, Clear Graphics.

Strong Ideas, Simply Presented.

Call to Action.

Strong Offer. Call to Action.

Clear Offer. Good Use of Type.

Simple Graphics. Call to Action.

Bold Image. Brand Builder.

Simple Design. Good Use of Type.

Strong Ideas, Simply Presented.

Bold Image. Good Use of Type.

Strong Graphics. Call to Action.

Bold Image. Brand Builder.

Simple Graphics. Call to Action.

Strong Image. Call to Action.

Simple Graphics. Call to Action.

Strong Ideas. Simply Presented.

Bold Image. Brand Builder.

Video / Animated Ads